Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
- long-term storage of samples and biological material for research – storage of easily decomposing material (e.g. solid state) – freeze resistance tests (e.g. of building materials: concrete, wood etc.) – pre-freezing – plasma storage